DTI-Laguna supports the first MSME Convention in San Pedro City, empowering entrepreneurs through digital innovation, financial literacy, mentorship, and product showcases during the two-day “Let’s Go and Grow” event.

San Pedro City – The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) extended its full support to the City Government of San Pedro for the highly anticipated “Let’s Go and Grow” MSME Convention held on July 1 and 2, 2025, at the covered court of San Pedro Central Elementary School. The two-day convention gathered aspiring entrepreneurs, micro, small, and medium enterprises (MSMEs) and key stakeholders to collaborate through knowledge sharing, digital innovation, financial education, regulatory support, and showcase of local products and services.

The convention kicked off with an opening ceremony featuring welcome messages from Ms. Elsa A. Santos, Department Head of the Business Permits and Licensing Office (BPLO). Santos mentioned the City of San Pedro’s unwavering commitment to support MSME development as they are important drivers of local economic growth.

In addition, message of support was delivered by DTI-Laguna Provincial Director Christian Ted O. Tungohan. He extended his gratitude to the highlighted DTI’s commitment in supporting MSMEs through key programs aligned with DTI Secretary Cristina A. Roque’s 5-Point MSMEs Agenda – ease of doing business, access to finance and markets, capacity building, digitalization, and inclusivity.

Moreover, Mayor Art Joseph Francis Mercado was represented at the event by City Administrator Atty. Henry B. Salazar. In his inspiring message, Atty. Salazar emphasized the importance of events like the “Let’s Go and Grow” MSME Convention as a testament to the city’s dedication to empowering small business owners, generating employment, and fostering a resilient and inclusive economic environment that benefits the entire community.

The morning sessions focused on digital transformation, with leading digital platforms and service providers such as Lazada, J&T, PLDT, Smart, Maya, TikTok, Globe, and Fiber Blaze. These sessions offered practical strategies for MSMEs to harness digital tools, e-commerce, and logistics services to modernize operations and expand market reach. In addition, a special session on Networking and Mentorship cum Consumer Education was conducted by Ms. Nikki Rose M. Repol, DTI Negosyo Center Business Counselor of San Pedro City. The session gave entrepreneurs the opportunity to build connections and access professional guidance to grow their businesses.

The afternoon culminated in an exciting product exhibit, showcasing local MSMEs and offering exclusive discounts and giveaways. Participating brands and partners include well-known names such as Puregold, San Miguel, Universal Robina, SM Supermarket, Pepsi Cola, Emperador, and many more local favorites like Wake Cup Brew, Dali Grocery, and Mercado Meat Shop.

DTI-Laguna supports the first MSME Convention in San Pedro City, empowering entrepreneurs through digital innovation, financial literacy, mentorship, and product showcases during the two-day “Let’s Go and Grow” event.
DTI-Laguna supports the first MSME Convention in San Pedro City, empowering entrepreneurs through digital innovation, financial literacy, mentorship, and product showcases during the two-day “Let’s Go and Grow” event.
DTI-Laguna supports the first MSME Convention in San Pedro City, empowering entrepreneurs through digital innovation, financial literacy, mentorship, and product showcases during the two-day “Let’s Go and Grow” event.

The second day of the convention continued and focused on empowering local businesses through a series of informative talks, financial consultations, and regulatory guidance. The program opened with a session on Sustainability and Eco-Friendly Practices, led by the City Environment and Natural Resources Office (CENRO) Department Head Engr. Marilou Q. Balba, encouraging MSMEs to adopt environmentally responsible operations.

Moreover, one of the most anticipated session was the Financial Literacy and Access to Funding. Representatives from Land Bank, Veterans Bank, Robinsons Bank, and Smart Pangkabuhayan provided valuable insights on financing options and sustainable financial practices for business growth. In addition, attendees were guided through an in-depth session on Compliance with City Regulations and Ordinances, with input from multiple local government offices including BPLO, CENRO, Zoning, City Assessor, City Health Office (CHO)-Sanitation Office, Office of the Building Official (OBO), and Person with Disabilities Affairs Office (PWDAO). These discussions clarified key city policies and compliance steps vital for MSME operations.

The day wrapped up with another vibrant product exhibit, where local entrepreneurs once again showcased their goods at discounted prices, with exciting freebies and giveaways that delighted attendees and promoted local products. Finally, BPLO Head Ms. Elsa A. Santos closed the convention with remarks highlighting the city’s ongoing support for a thriving and inclusive entrepreneurial community (NMRepol, DTI-Laguna). ♦

Date of Release: 29 July 2025