The Department of Trade and Industry – Aurora Provincial Office, in partnership with MarQuee Mall and the Provincial Government of Aurora, proudly held the 3rd Siempre Aurora Trade Fair and Creative Showcase from July 17 to 20, 2025, at MarQuee Mall, Angeles City—bringing Aurora’s finest local products to a wider audience in Pampanga.

A total of 32 Micro, Small and Medium Enterprises (MSMEs) and 2 local artists showcased their crafts, delicacies, and creative skills during the four-day festive event.

Despite days of rain, the spirit of the fair remained strong as mallgoers showed enthusiastic support for Aurora’s homegrown brands. From handcrafted goods and coconut-based products to cacao delicacies, artisanal treats, and inventive art, each item reflected the creativity, innovation, and hard work of Aurora’s MSMEs.

Visitors didn’t just browse, they engaged with the entrepreneurs, listened to their stories, and brought home products that represent the heart and soul of Aurora’s communities. Total sales reached ₱1,188,566, with over ₱700,000 in cash sales and the rest in booked and under negotiation orders, proving that local pride and quality craftsmanship resonate strongly even outside the province.

A special highlight was the Zen Art – Zen Tangles Workshop facilitated by Ms. Ira Custodio, which brought together families, MSMEs, and curious onlookers in a creative and calming art session. Aurora’s local musicians also performed, adding a heartfelt soundtrack to the vibrant showcase.

Exhibitors praised the support they received—from booth setup to logistics—and commended the organizers for creating a welcoming space that celebrated both business and culture.

DTI Aurora extends its thanks to MarQuee Mall, the Provincial Government of Aurora, and the DTI Regional Office 3 for their dedication and collaboration, which ensured the event’s success.

The Siempre Aurora Trade Fair is more than just an economic activity—it’s a celebration of identity, resilience, and opportunity. Through continued market access initiatives, DTI remains committed to empowering local MSMEs, expanding their reach, and sharing the rich culture of Aurora with the rest of the region and beyond. ♦

Date of Release: 08 August 2025