Region 4A - Sample regional template | Department of Trade and Industry Philippines

GET TO KNOW DTI- REGION 4A

DTI-Region 4A or DTI-CALABARZON is composed of the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.

CALABARZON’s thriving industries include semi-processed industrial raw materials and industrial components coming from its 31 world-class industrial estates and economic zones (ecozones). Laguna is dubbed as the automotive capital or “the Detroit City of the Philippines” because most of the automative assemblers in the country—Ford, Honda, Isuzu, Mitsubishi, Nissan, and Toyota—are located here.

The region also hosts the big names in the electronics and semiconductor industries and has a vast pool of human resource base for the manufacturing and services industries.

Almira’s Turmeric

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08132025_DTI-Laguna Conducts Business Expense Savings Training for Coconut Farmers Under CFIDP Program (1)

DTI-Laguna hosts financial literacy webinar to strengthen MSMEs during MSME Week 2025

In celebration of the MSME Week 2025, the Department of Trade and Industry (DTI) – Laguna Provincial Office successfully conducted a capacity-building webinar titled “Financial Literacy and Funding Access: Building Stronger Enterprise” on July 9, 2025. The online event aimed to equip micro, small, and medium enterprises (MSMEs) with vital

DTI-Laguna capacitates students of TESDA on entrepreneurship

Calamba City – The Department of Trade and Industry (DTI) Laguna Provincial Office, through its Negosyo Centers Calamba, Mabitac and Paete, successfully hosted a seminar titled “Business Ideas, How to Start a Business? DTI Programs and Services, Consumer Education/Awareness and Entrep Mind Setting” held at Left Wing, Rizal Coliseum Real,

DTI-Laguna conducts “Kaya pa ba? Mental health check for MSMEs” webinar

Victoria, Laguna — The Department of Trade and Industry (DTI) – Laguna Provincial Office capped off National MSME Week 2025 with a meaningful and timely webinar titled “Kaya Pa Ba? Mental Health Check for MSMEs,” held on 11 July 2025. The virtual event gathered micro, small, and medium enterprise (MSME)

CHAMPS Season 6 module 2 focuses on business compliance for MSMEs

ANTIPOLO, RIZAL – The DTI Rizal Provincial Office successfully conducted CHAMPS Season 6 Module 2, centered on "Business Compliance for MSMEs," featuring presentations from key government agencies including the Bureau of Internal Revenue (BIR), Social Security System (SSS), and Pag-IBIG Fund. Philippine Chamber of Commerce and Industry (PCCI) Rizal President

08042025_DTI Rizal and PCCI Rizal Successfully Host 2nd Eastern Rizal Business Conference in Baras (1)

DTI-Laguna hosts MSME webinar on customer engagement and satisfaction feedback programs

As part of the National MSME Week 2025 celebration, the Department of Trade and Industry (DTI) Laguna Provincial Office, through its Negosyo Center Business Councilors in Lumban, Paete, Pakil, Santa Maria, and Cavinti, successfully held a webinar titled “Customer Engagement and Satisfaction Feedback Programs” on July 11, 2025. The session

DTI Rizal holds KMME-MME commitment signing for 10 selected mentees

ANTIPOLO CITY | In a strong show of dedication to micro and small enterprise development, the DTI Rizal Provincial Office officially launched the Kapatid Mentor ME (KMME-MME) Program through a Commitment Signing Ceremony. The event was facilitated by Ms. Sep Laurel, Trade-Industry Development Analyst and the Provincial Coordinator of KMME-MME

2nd batch of KMME-MME online rolls out for CALABARZON MSMEs

To further empower micro, small, and medium enterprises (MSMEs) in the CALABARZON region, the Department of Trade and Industry Region 4-A, in partnership with the Philippine Center for Entrepreneurship (PCE) – Go Negosyo, successfully launched the 2nd batch of the 2025 Kapatid Mentor ME – Money and Market Encounter (KMME-MME)

DTI-Laguna participates in the orientation meeting of Mag Negosyo Ta ‘Day project

Paete, Laguna — The Department of Trade and Industry (DTI) Laguna Provincial Office, through Negosyo Center Paete, in partnership with the Office of the Vice President (OVP) and the Local Government Unit (LGU) of Paete, successfully conducted the orientation meeting for the Mag Negosyo Ta ‘Day (MTD) project on July

DTI-Laguna conducts profiling for fire-affected vendors under PPG program

Santa Cruz, Laguna – The Laguna Provincial Office of the Department of Trade and Industry (DTI-Laguna), through its Pangkabuhayan sa Pagbangon at Ginhawa (PPG) Program, conducted a profiling and validation activity on 17 June 2025 at the Municipal Auditorium of Santa Cruz, Laguna, for the victims of the recent fire

DTI-Laguna hosts seminar on trade fair participation and consumer education

Calamba City — A seminar titled “How to Effectively Participate in Trade Fairs cum Consumer Education” was successfully conducted on 18 June 2025 at Mercado De Calamba, Calamba City. The capacity-building activity was organized by the Department of Trade and Industry – Laguna Provincial Office through its Negosyo Centers in

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Rising with Buko: The inspirational story of Pandesal

In the tranquil landscapes of Maitim Bay, Laguna, where the breeze whispers tales of tradition and innovation, Buko Pandesal Bakeshop stands as a beacon of resilience, creativity, and the enduring legacy of family entrepreneurship. Amidst the tantalizing aroma of freshly baked goods, Aira May Cueto and her family have crafted

Mr. Walter Coroza, registered business owner of Grinter Footwear Manufacturing

Grinter Footwear Manufacturing: Hard work pays off

LILIW, LAGUNA -- Everybody has their own definition of risk. It can be for anything that requires you to take opportunities to achieve your goals but risk is not for everybody. Taking risk requires bravery, guts and the heart to take in everything your actions will throw at you. For

Scents and Memories owner, Ms. Jovita A. Caoile

Capturing Scents of Success thru Entrepreneurship: a KMME-MME success story of Scents and Memories Enterprises

In 2016, Scents and Memories was born under Ms. Jovita A. Caoile. She is a wife and a mother of two. She worked as a sales representative in a leather company for almost 30 years. Though she was a full-time employee back then, she still had time to run her

Ms. Melanie Medrano featuring her Gramworth Enterprises Inc.'s product called “PhOligo”

A Seed of Healthy Legacy: KMME-MME Success Story of Gramworth Enterprises Inc

In 2016, Ms. Melanie Medrano established Gramworth Enterprises Inc. She and her family registered their business with no particular product in mind, just a bit of money they received from GSIS after their father orphaned them. They want those funds to be a seed that will be the legacy of

in photo, Ms. Joyce Ann Encarnacion, manager of Ralphjoy's Restobar.

Ralphjoy’s Restobar: Serving with love for others

RalphJoy’s Restobar, located at Barangay Bambang, Nagcarlan, Laguna, is owned by the Encarnacion family since October 2008. Cooking was just their simple family bonding until they turned it into a business as suggested by a family friend. Joyce Ann Encarnacion, the family’s unica ija, is the one managing the business

In photo: Santa Cruz Bibingka Cheesecake and Magdalena Tablea Cake by Gel Salonga

The Sweet Slice of Success of Cakes by Gel Salonga

Cakes by Gel Salonga started out as a small, home-based business. Equipped with her home oven, Chef Gel Salonga-Datu began her cake and pastry business by selling cupcakes to family and friends as her first customers. Based in Santa Cruz, Laguna, products of Cakes by Gel Salonga are served in

in photo: Mr. Pantaleon Prado Jr., the owner of Prado’s Bakery

Successful outcome reflects hard work and perseverance: the Prado’s Bakery Story

The COVID-19 pandemic indeed affected lives and various establishments, such as small businesses managed by local business owners. It has been a challenge for everyone to keep their businesses fully operational since restrictions such as enhanced community quarantine and total lockdown were implemented for a long period of time. Despite

in photo: Ribbon cutting ceremony of Dingras Empananda.

“A Labor of Love” (Success Story of Dingras Food House)

Dingras Food House is a budding enterprise owned by Mr. Jay Gibson Eronico, a seafarer-turned-entrepreneur, from the City of Dasmariñas, Cavite. The name “Dingras” was inspired by Mr. Eronico’s birthplace, Dingras, Ilocos Norte, which he considers a “comfort place.” The goal of the business was to provide “comfort food” to

in photo: RJLA Garments Manufacturing Staff

RJLA Garments Manufacturing “We Fight to Survive!

“Winners are not people who never fail but people who never quit” — Cesar Gutierrez, owner of RJLA Garments Manufacturing RJLA Garments Manufacturing owned by Mr. Cesar Gutierrez is a manufacturer of a wearing apparel located in Barangay I (Poblacion), Alaminos, Laguna. Ever since Gutierrez was a child, he was

in photo: Ms. Hazel Christine Salmasan holding her cake product.

Hues and Blues – Hazel Christine’s Bakeshop

In 2017, Ms. Hazel Christine Salmasan began making her world colorful in the world of baking. Incorporating vibrant colors such as red, orange, yellow, green, pink, violet and blue to her products, Salmasan has created a world not only colorful but also beautiful and tasteful. Her passion for baking started

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[su_lightbox type=”inline” src=”#bles”]Blesila A. Lantayona[/su_lightbox]

Undersecretary and Supervising Head
Regional Operations Group (ROG)

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Undersecretary Blesila A. Lantayona is the Supervising Head of the Regional Operations Group (ROG). As member of the Department of Trade and Industry Executive Committee headed by DTI Secretary Ma. Cristina A. Roque, she is expected to contribute among others, to policy formulation in the development of the country’s MSME sector, trade and industry particularly bringing to core the regional/provincial viewpoints.

Under her supervision are some of the key bureaus and offices at the Head Office including the Bureau of Small and Medium Enterprise Development (BSMED), the Bureau of Market Development Promotions & OTOP (BMDPO), the DTI-Comprehensive Agrarian Reform Program Management Office, and the Negosyo Center Program Management Office. She supervises as well the Department’s 17- Regional and 81- Provincial Offices ensuring that the policies, programs and projects of DTI are understood and effectively implemented at the local level where our offices serve as the face of DTI, providing critical frontline services to its customers as they personify the agency’s core values of Passion, Integrity, Creativity, Competence, Synergy, and Love of Country.

Prior to her appointment as Undersecretary, Usec. Lantayona held various technical and managerial positions within the Department. She started in DTI Region XI (Davao Region) as technical staff, then moved up as Provincial Director of DTI- Davao Del Sur and Assistant Regional Director of DTI Region XI. She was eventually promoted to Regional Director in DTI Region III (Central Luzon) and Assistant Secretary of the DTI- Regional Operations Group based at the Head Office.

From 2019 to 2023, she was designated as Acting Chairman of the Small Business Corporation, Ex- Officio Board Member of the Cooperative Development Authority, Board Member of the Philippine Guarantee Corporation and the DTI GAD Focal. In 2023, Usec. Lantayona served as the Chairperson of the ASEAN Coordinating Committee on MSME (ACCMSME), a body comprised of high-level representatives from ASEAN Member States tasked to formulate policies, programs and activities on SME development and reports to the Senior Economic Officials Meeting under the mandate of the ASEAN Economic Ministers.

She also served briefly as Chief of Staff at the Office of the DTI Secretary under the leadership of Secretary Ma. Cristina A. Roque. Recently, Usec. Lantayona was

designated as the Supervising Undersecretary of the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) Project, a value chain-based and market-driven initiative of the DTI, funded by IFAD.

Usec. Lantayona holds a Bachelor of Science degree in Agriculture, Major in Economics (Cum Laude) from Xavier University – Ateneo de Cagayan in Cagayan de Oro City; and an MBA in International Business from the European School of Management (Ecole Europeene des Affaires) in Paris, France as scholar of the EU-ASEAN Scholarship Program.

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[su_lightbox type=”inline” src=”#ablan”]Atty. Michel Kristian R. Ablan[/su_lightbox]

Assistant Secretary and Supervising Head
Management Services Group (MSG)

Department Legislative Liaison Officer
Liaison Office for Legislative Affairs (LOLA)

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Kristian Ablan is a career public servant, having been in government service for 18 years. He currently holds the post of Assistant Secretary and Supervising Head of the Management Services Group.

Prior to the Department of Trade and Industry (DTI),
Mr. Ablan was undersecretary for administration at the Department of Education (DepEd), and assistant secretary and undersecretary at the Presidential Communications Office (PCO).

His other government stints were at the Commission
on Elections (COMELEC), Public-Private Partnership Center (PPP Center), Provincial Government of llocos Norte, and Office of the Solicitor General (OSG).

Mr. Ablan concurrently serves as alternate director at the National Development Company (NDC), and the Philippine Guarantee Corporation (PHILGUARANTEE).

Kris is a lawyer by profession, and holds degrees from Ateneo de Manila University, the University of the Philippines, the University of Auckland, and the National Defense College of the Philippines. Kris holds the rank of CESO I and is a 2021 Presidential Career Executive Service awardee for his work in freedom of information (FOl). [/su_lightbox_content]

[su_lightbox type=”inline” src=”#roque”]Ma. Cristina A. Roque[/su_lightbox]

Secretary
Department of Trade and Industry

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Ma. Cristina A. Roque currently serves as the Secretary of the Department of Trade and Industry (DTI), where she is responsible for advising the President on trade and investment matters, establishing policies, supervising departmental activities, and ensuring effective operations across all DTI offices and attached agencies.

Ms. Roque’s leadership is characterized by her unwavering commitment to the growth and development of micro, small, and medium enterprises (MSMEs), recognizing their essential role in the Philippine economy. Her extensive experience in government and a 30-year entrepreneurial career uniquely position her to lead projects that foster a more inclusive and prosperous business environment for all Filipinos.

Before becoming the Secretary, Ms. Roque made significant contributions as Trade Undersecretary from February to July 2024. She led the MSME Development Group (MDG) and was instrumental in advancing MSMEs through various initiatives. She also managed key bureaus, including the Bureau of Small and Medium Enterprise Development (BSMED) and the Bureau of Marketing Development and Promotions (BMDPO), as well as the One Town, One Product (OTOP) Program Management Office and the Comprehensive Agrarian Reform Program Management Office (CARP-PMO). In addition, she supervised the Small Business Corporation (SBCorp), the Cooperative Development Authority (CDA), and the Philippine Trade Training Center (PTTC).

Ms. Roque introduced groundbreaking initiatives like the OTOP Retail and Learning Center, transforming OTOP hubs and Go Lokal stores into dynamic spaces that blend retail with mentorship. She is a champion of the DTI’s 5-Point MSME Agenda that advances digitalization, market diversification, enhanced access to financing, franchising, and a strong focus on mentorship and training. Her efforts are reshaping the MSME landscape, driving innovation and creating more export opportunities for the Philippine market.

Expanding market opportunities for local MSMEs, Ms. Roque pushed for digitalization and e- commerce in the DTI-Bagong Pilipinas National Food Fair and Trade Fair in 2024. She also launched the first-ever Beauty Fair organized by the DTI, offering new support and opportunities for MSMEs in the beauty and wellness sector.

As Chairperson of the Small Business Corporation, Ms. Roque implemented new policies to make SBCorp’s financing programs more accessible and beneficial for MSMEs. She also launched the DTI-Bagong Pilipinas Marketplace, the country’s largest B2B e-commerce platform, which promotes Filipino MSMEs’ products and services both locally and globally.

Looking ahead, she plans to establish more SME hubs through the Philippine Trade and Investment Centers and in close collaboration with our Embassies worldwide. These hubs will serve as platforms to showcase and market Filipino products to international audiences, thereby stimulating the manufacturing sector and contributing to job creation.

Ms. Roque holds a Bachelor of Science in Industrial Management Engineering with a minor in Chemical Engineering from De La Salle University.[/su_lightbox_content]

Portrait of ASec. Nylah Rizza D. Bautista

[su_lightbox type=”inline” src=”#nylah”]Nylah Rizza D. Bautista, MBA[/su_lightbox]

Assistant Secretary and Supervising Head
Competitiveness and Innovation Group (CIG)

Supervising Head
Center for International Trade Expositions and Missions (CITEM)

Film Academy of the Philippines (FAP)

Film Development Council of the Philippines (FDCP)

Philippine Trade Training Center (PTTC)

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ASec. Nylah Rizza D. Bautista brings over 15 years of expertise in commercial retail management, operational strategy, and stakeholder relations. As a former executive of Ayala Land and the Ayala Malls Group, she led transformative initiatives that enhanced foot traffic, optimized operational expenses, and drove sustained revenue growth across multiple commercial centers and malls. Her strategic approach to tenant relations and marketing consistently exceeded annual sales targets.

An advocate for sustainability and innovation, ASec. Bautista spearheaded redevelopment and renovation projects that enhanced customer experiences while driving overall revenue growth. Known for her organized, results-oriented leadership style, she thrives in dynamic and fast-paced environments, delivering measurable outcomes with a focus on excellence.

She holds a bachelor’s degree in organizational communication from De La Salle University Manila and a master’s degree in business administration from Ateneo Regis, Rockwell. Dedicated to public service, ASec. Nylah Rizza D. Bautista combines her professional expertise with a commitment to fostering a balanced and active lifestyle.

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[su_lightbox type=”inline” src=”#uvero”]Atty. Agaton Teodoro O. Uvero[/su_lightbox]

Assistant Secretary and Supervising Head
Fair Trade Group (FTG)

Supervising Head
Construction Industry Authority of the Philippines (CIAP)

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Agaton Uvero is currently an Assistant Secretary of the Department of Trade and Industry (DTI) in charge of the Fair Trade Group as well as the Supervising Head of the Construction Industry Authority of the Philippines (CIAP). He has previously worked in various capacities in the House of Representatives, Senate, Department of Interior and Local Government (DILG) and Department of Finance (DOF).

Early in his career, he worked as an international trade manager at PricewaterhouseCoopers before setting up a consulting partnership which specializes in international trade, logistics and supply chain. He has provided advisory services and training for many of the Top 1000 corporations, multinational firms, professional and industry associations and business chambers.

He has worked on various technical assistance programs funded by the Asian Development Bank (ADB), Japan International Cooperation Agency (JICA) and USAID. In 2017, he authored the book “Understanding International Trade, Tariffs and Customs”. A lawyer and a licensed customs broker, he has degrees in Philosophy and Law (Juris Doctor) from UP Diliman and is an alumnus of East West Center (New Generation Program). He is a lecturer at the UP Law Center and Ateneo School of Law (MCLE Program) on topics such as international trade, tariff and customs.

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[su_lightbox type=”inline” src=”#gepty”]Atty. Allan B. Gepty[/su_lightbox]

Undersecretary
International Trade Group (ITG)

Supervising Head
Philippine International Trading Corporation (PITC)

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Allan B. Gepty is the Undersecretary for International Trade Policy Group (ITPG) at the Department of Trade and Industry (DTI) where he supervises the Bureau of International Trade Relations, Bureau of Import Services, and the Strategic Trade Management Office. From December 2018 to November 2023, he was the Assistant Secretary of the DTI’s Industry Development and Trade Policy Group (IDTPG) where his main portfolio was on trade policy and trade negotiations at the bilateral, regional and multilateral level. He is the country’s Senior Economic Official at the ASEAN.

He also served as the country’s chief trade negotiator in the Regional Comprehensive Economic Partnership (RCEP) Agreement, considered as the largest free trade deal in the world. Prior to his appointment at the DTI, he was a Commissioner of the Philippine Tariff Commission. From 2010 to 2017, he served as Deputy Director General of the Intellectual Property Office (IPO) of the Philippines, and from January 2015 to October 2015 as its OIC- Director General. As such, he represented the country at the General Assembly of the World Intellectual Property Organization (WIPO). He is a lawyer by profession with diverse experience in international trade, intellectual property, public international law, commercial law, and litigation.

He is a Senior Fellow in Public Service at the Lee Kuan Yew School of Public Policy, National University of Singapore. He is also a graduate of the Advanced Management Program at The Wharton Business School, University of Pennsylvania, U.S.A. He finished his law degree from the San Beda College, Manila in 1997, and his Master of Laws degree from the University of Santo Tomas, España, Manila, where he graduated Summa Cum Laude in 2016. He also holds a Bachelor’s Degree in Commerce major in Economics from the same university, where he graduated Cum Laude in 1992. He is a member of the Supreme Court of the Philippines Sub Committee for the Revision of the Rules of Procedure for Intellectual Property Rights Cases. He is an active member of the Academe at the College of Law and Graduate School of Law. He is an author of a book, Intellectual Property Law Compendium. He is a recipient of many awards including the prestigious Presidential Medal of Merit from President Ferdinand R. Marcos Jr., and the Gawad Dr. Pio Valenzuela for Government Service both in 2023. He is a reserved officer of the Philippine Air Force (PAF) with the rank of Major.
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Address

[su_gmap address=”Metro House Sen. Gil J. Puyat Ave Makati Metro Manila” responsive=”yes”]
2F Metro House Bldg. 345 Sen. Gil J. Puyat Ave., Makati City

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[su_lightbox type=”inline” src=”#Sunico”]Jose Edgardo G. Sunico[/su_lightbox]

Undersecretary
Communications Group (CG)

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Ed Sunico currently serves as the Undersecretary for Communications at the Department of Trade and Industry (DTI). In his capacity, he develops and implements strategic communication initiatives to promote the department’s policies and projects, enhancing the public image and reputation of DTI.

Since taking office, Usec. Ed Sunico has developed and executed the 1-DTI’s Communications Framework, guiding all departmental communications and aligning DTI’s leadership agenda with the country’s revitalized vision of a Bagong Pilipinas.

Undersecretary Sunico concurrently sits as a Member of the Board of Governors of the Board of Investments (BOI), the country’s primary industry development arm and lead investment promotion agency (IPA).

Prior to his current roles, Undersecretary Ed had an extensive career at Unilever, where he led the Communications and Corporate Affairs function across Southeast Asia. He was instrumental in positioning Unilever as a leader in sustainable business practices, driving growth, and fostering a purpose-led corporate culture.

Undersecretary Ed holds an MBA and a BS in Architecture from the University of the Philippines Diliman. He was recognized as a University of the Philippines Distinguished Alumnus Awardee for Corporate Social Responsibility in 2023, highlighting his significant contributions to both corporate and public sectors.

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[su_lightbox type=”inline” src=”#pacheco”]Mary Jean T. Pacheco[/su_lightbox]

Undersecretary
Supply Chain and Logistics Group (SCLG)

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A highly motivated, dedicated Career Executive Service Officer (CESO) with significant contribution and experience in public sector management, specifically in planning, monitoring & evaluation, performance management, public administration, and public policy formulation. As a CESO, USEC Pacheco is a 2015 CES VIP (Very Innovative Person 2015) awardee for introducing innovation and institutionalizing good governance initiatives in the DTI and a Gawad CES nominee in 2023. Last 2021, she participated the Lee Kuan Yew Senior Fellowship in Singapore and became a Lee Kuan Yew Fellow. Lastly, on 2022, she received two significant awards from her alma mater, the University of Santo Tomas. First is the Commerce Outstanding Alumni 2022 by the College of Commerce Alumni Foundation (Cocafi) in the field of government service as a graduate the UST College of Commerce and Business Administration. Second as one Of the Most Distinguished Thomasian Alumna conferred by the UST Alumni Association and nominated by PMT/CAT alumni association. And just recently, she was an awardee of Institute for Solidarity of Asia’s (ISA) 2024 College of Fellows as champion and leader of governance reform.

Appointed last December 6, 2023 as DTI Undersecretary, Usec Pacheco now manages the DTI Supply Chain and Logistics Group (SCLG).

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[su_lightbox type=”inline” src=”#nograles”]Atty. Amanda Marie F. Nograles[/su_lightbox]

Undersecretary
Consumer Affairs and Legal Services Group (CLG)

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Atty. Amanda Marie F. Nograles is the Assistant Secretary and Supervising Head of the Consumer Protection Group of the Department of Trade and Industry. Prior to DTI, she was also the Assistant Secretary for Legal and Legislative Affairs of the Department of Education.

Atty. Amanda graduated with second honors from Ateneo Law School. After taking the bar, she worked at Romulo Mabanta Buenaventura Sayoc & delos Angeles and thereafter at Nograles Law Offices.

She graduated from Ateneo de Manila, magna cum laude with a degree in Management Economics. She is set to complete her Masters in National Security Administration from the National Defense College of the Philippines by June 2024.
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	USD 2,269,859M
Total Trade (2015)

	628,937.3
Population (in thousand, 2015)

	USD 2,431,969M
GDP (current prices, 2015)

	10 ASEAN members
Members