The Department of Trade and Industry – Quezon through Coconut Farmers and Industry Development Plan (CFIDP) in partnership with Design Center of the Philippines (DCP) successfully conducted the two-day session of “Aesthetics to Strategy: A Visual Merchandising Seminar-Workshop for Coconut Farmers Organizations (CFOs) and MSMEs of Quezon Province” last July 29-30, 2025 at St. Jude Coop Hotel and Event Center, Brgy. Isabang, Tayabas City.

The training offered practical, cost-effective methods suited to local contexts, encouraging creativity by leveraging indigenous materials, sustainable practices, and regional design sensibilities. It empowered participants to elevate the visual appeal of their products on the shelf or table—enhancing visibility, influencing purchase decisions, and ultimately increasing income.

On the first day of the seminar-workshop, Ms. Flordeliza B. Pinlac from the Design Center of the Philippines (DCP) provided an overview of the agency’s history and programs for Coconut Farmers Organizations (CFOs) and Micro, Small, and Medium Enterprises (MSMEs), followed by Ms. Rowe Requejo’s lecture on visual merchandising and its impact on consumer behavior and product appeal.

The second day featured a “Photography 101” session by Mr. Chester B. Gazzingan, equipping participants with practical skills to effectively showcase their products through compelling visuals. Each day concluded with a practicum where participants applied their new knowledge in hands-on activities, received expert feedback, and revised their designs to improve their visual merchandising and photography skills. This practical application enabled participating CFOs and MSMEs to identify areas for improvement in their design approach—serving as a vital component in reinforcing learning through experiential methods.

The seminar concluded with the presentation of certificates of appreciation and token to the resource speakers and a closing speech by Provincial Director Julieta L. Tadiosa. PD Tadiosa expressed her heartfelt gratitude to the CFOs and MSMEs who attended the event. She additionally commended the DTI Quezon organizing team, which made the event possible through.

Sixty (60) participants, composed of cooperatives, associations, federations, and MSMEs with DTI staff and resource speaker, attended the activity. The event was hosted by Ms. Nicole Allysa V. An, CFIDP Support Staff. ♦

Date of Release: 01 August 2025

San Pedro City – The Department of Trade and Industry - Laguna Provincial Office (DTI-Laguna) extended its full support to the City Government of San Pedro for the highly anticipated “Let’s Go and Grow” MSME Convention held on July 1 and 2, 2025, at the covered court of San Pedro Central Elementary School. The two-day convention gathered aspiring entrepreneurs, micro, small, and medium enterprises (MSMEs) and key stakeholders to collaborate through knowledge sharing, digital innovation, financial education, regulatory support, and showcase of local products and services.

The convention kicked off with an opening ceremony featuring welcome messages from Ms. Elsa A. Santos, Department Head of the Business Permits and Licensing Office (BPLO). Santos mentioned the City of San Pedro’s unwavering commitment to support MSME development as they are important drivers of local economic growth.

In addition, message of support was delivered by DTI-Laguna Provincial Director Christian Ted O. Tungohan. He extended his gratitude to the highlighted DTI’s commitment in supporting MSMEs through key programs aligned with DTI Secretary Cristina A. Roque’s 5-Point MSMEs Agenda – ease of doing business, access to finance and markets, capacity building, digitalization, and inclusivity.

Moreover, Mayor Art Joseph Francis Mercado was represented at the event by City Administrator Atty. Henry B. Salazar. In his inspiring message, Atty. Salazar emphasized the importance of events like the “Let’s Go and Grow” MSME Convention as a testament to the city’s dedication to empowering small business owners, generating employment, and fostering a resilient and inclusive economic environment that benefits the entire community.

The morning sessions focused on digital transformation, with leading digital platforms and service providers such as Lazada, J&T, PLDT, Smart, Maya, TikTok, Globe, and Fiber Blaze. These sessions offered practical strategies for MSMEs to harness digital tools, e-commerce, and logistics services to modernize operations and expand market reach. In addition, a special session on Networking and Mentorship cum Consumer Education was conducted by Ms. Nikki Rose M. Repol, DTI Negosyo Center Business Counselor of San Pedro City. The session gave entrepreneurs the opportunity to build connections and access professional guidance to grow their businesses.

The afternoon culminated in an exciting product exhibit, showcasing local MSMEs and offering exclusive discounts and giveaways. Participating brands and partners include well-known names such as Puregold, San Miguel, Universal Robina, SM Supermarket, Pepsi Cola, Emperador, and many more local favorites like Wake Cup Brew, Dali Grocery, and Mercado Meat Shop.

The second day of the convention continued and focused on empowering local businesses through a series of informative talks, financial consultations, and regulatory guidance. The program opened with a session on Sustainability and Eco-Friendly Practices, led by the City Environment and Natural Resources Office (CENRO) Department Head Engr. Marilou Q. Balba, encouraging MSMEs to adopt environmentally responsible operations.

Moreover, one of the most anticipated session was the Financial Literacy and Access to Funding. Representatives from Land Bank, Veterans Bank, Robinsons Bank, and Smart Pangkabuhayan provided valuable insights on financing options and sustainable financial practices for business growth. In addition, attendees were guided through an in-depth session on Compliance with City Regulations and Ordinances, with input from multiple local government offices including BPLO, CENRO, Zoning, City Assessor, City Health Office (CHO)-Sanitation Office, Office of the Building Official (OBO), and Person with Disabilities Affairs Office (PWDAO). These discussions clarified key city policies and compliance steps vital for MSME operations.

The day wrapped up with another vibrant product exhibit, where local entrepreneurs once again showcased their goods at discounted prices, with exciting freebies and giveaways that delighted attendees and promoted local products. Finally, BPLO Head Ms. Elsa A. Santos closed the convention with remarks highlighting the city’s ongoing support for a thriving and inclusive entrepreneurial community (NMRepol, DTI-Laguna). ♦

Date of Release: 29 July 2025

What started as a simple venture sharing delicious “pulutan” (finger food) with friends has grown into a celebrated brand in Cavite—this is the journey of Ms. Rhea Santillan and her business, Lucky Food Services (Pat & Kat Pork Chicharon).

Starting from humble beginnings, their pork chicharon quickly gained popularity and was recognized as one of Cavite’s most promising businesses under the Cavite Banner of Products. Its unique flavor and exceptional quality made it a crowd favorite, solidifying its status as a must-try local delicacy. Customers were drawn to the taste and the consistent quality that set it apart from competitors. However, the challenges of the pandemic became an unexpected opportunity for innovation. Supply shortages prompted the team to adapt and introduce another family favorite—Crispy Pata. What started as a simple addition to their offerings gradually became popular. Initially shared through Facebook posts with family, friends, and local customers, this mouthwatering dish soon captured the hearts of many, becoming an integral part of the Pat & Kat brand and further strengthening its reputation as a trusted name in local delicacies.

In 2022, the venture achieved a significant milestone with the launch of its first physical food-to-go store in Poblacion IV, Tanza, Cavite, under its exclusive distributor, Lucky Food Services. This success led to the opening of two more stores: one on Centennial Road, Kawit, Cavite, and another in the bustling Pasig-Rotonda area of Pasig City.

Ms. Rhea was invited by the Negosyo Center in Tanza to join the Kapatid Mentor Me – Money Market Encounter (KMME-MME) Program. This initiative supports micro and small entrepreneurs by spurring economic activity, generating employment opportunities, and preparing businesses for expansion. Through the program, Ms. Rhea gained valuable insights into her business operations and strategies, which proved instrumental in achieving her growth goals. Her dedication was evident when she was recognized for presenting one of the best Business Improvement Plan. She applied the lessons she learned, which had a positive impact on her business. Additionally, she established meaningful connections with fellow entrepreneurs, mentors, and industry experts, forming a network that continues to provide valuable advice, support, and collaboration opportunities.

Pat & Kat Pork Chicharon and Crispy Pata have become staples among locals, balikbayans, restaurants, pasalubong stores, and private companies. Customers repeatedly return for their signature flavors and unmatched quality.

Currently, their delectable products are available in different stores across Cavite, with an additional branch in Pasig City. Renowned for their unique flavors and exceptional quality, Pat & Kat Pork Chicharon continues to win the hearts of customers across the regions.

Looking ahead, Ms. Rhea envisions ambitious expansion plans. These include transitioning from a food-to-go concept to a combination of food-to-go and dine-in services. Additionally, they plan to grow through franchising and explore opportunities to export their beloved products internationally. With dedication, innovation, and a focus on quality, Lucky Food Services (Pat & Kat Pork Chicharon) continues to thrive while staying true to its roots—delivering unforgettable flavors to its loyal customers. ♦

Date of release: 27 February 2025

Magellan Kaong Farm Products Manufacturing is a testament to the power of tradition and love. Owned by Rhodora Espineli, also known as Rhoda from Magallanes, Cavite, the business is recognized by the Slow Food Community Cavite for its Kaong Vinegar. It upholds traditional production methods, preserving the natural and distinctive taste of kaong. Beyond vinegar, the business is expanding its range to include kaong-derived products like kaong sugar and syrup, reaching more people with its unique offerings.

Rhoda began her business journey in 2019 by reselling health drinks but had to pause due to the pandemic. In 2020, she experienced the devastating loss of her son, which led to severe stress and health problems, including bleeding for more than two years. To help her cope with her grief, her sibling gifted her two drums of vinegar in 2022. This gift marked the start of her kaong vinegar business. Initially, she used unmarked gin bottles for packaging and sold her product from home. Motivated by the need to support her other son, who has a disability, Rhoda persisted through these humble beginnings. Just a few months after launching, the Local Government Unit of Magallanes invited her to join the OPCDO’s product development program for parents of individuals with disabilities. OPCDO then referred her to the Department of Trade and Industry (DTI).

With the help of DTI, Rhoda attended seminars on product development, packaging, and marketing, and even joined the OTOP program, transforming the vinegar from a simple homemade product into a market-ready brand. This support provided the confidence to compete in the market and gradually gain recognition.

The transformation was profound. Magellan Kaong Products gained a foothold in the market, participating in events like the World Food Expo (WOFEX) and various trade fairs. The vinegar’s unique, natural flavor caught the attention of chefs and customers, becoming a sought-after ingredient in local restaurants.

Despite these successes, the business continues to face challenges, particularly in acquiring the necessary equipment and processing space. Yet, the progress made has already begun to improve lives—especially for Rhoda, who sees this business not just as a livelihood but as a way to honor and sustain a rich Filipino tradition.

This journey is about more than business. It’s about a mother’s love and dedication to her child, a commitment to preserving culture, and a deep belief in the potential of local products. She won’t forget the words of Ms. Marissa Argente, the DTI IV-A Regional Director: “Whatever business you've started, just keep going because the right time for you will come. Magtiwala sa Panginoon at sa kakayahan binigay Niya sa atin. Always stay positive in the face of business challenges. If others can succeed, you can too.”

Magellan Kaong Products stands as a symbol of resilience and love, proving that with faith, determination, and the right support, even the humblest beginnings can lead to something truly extraordinary. ♦

Date of release: 27 February 2025