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DTI Rizal and PCCI Rizal successfully host 2nd Eastern Rizal Business Conference in Baras

BARAS, RIZAL | The Department of Trade and Industry-Rizal, in partnership with the Philippine Chamber of Commerce and Industry (PCCI) Rizal, proudly concluded the 2nd Eastern Rizal Business Conference (ERBC) held at the Baras Municipal Gymnasium.

Following the success of its pilot run last year, this year’s conference brought together of more than 300 participants representing key industries, government agencies, and the dynamic MSME sector from across Eastern Rizal. Themed “Building Better Future for the East,” the event served as a vital platform for policy dialogue, investment promotion, access to support services, and entrepreneurial empowerment in the region.

In her welcome remarks, Baras Vice Mayor Hon. Kathrine Robles shared the municipality’s aspirations for inclusive growth, stating, “Hangad namin ang sustainable na pag-unlad upang patuloy na makasabay sa pagbabago, maging future-ready ang bawat komunidad at indibidwal sa pagtanggap ng anumang hamon sa ating lipunan.”

DTI Rizal Provincial Director Cleotilde M. Duran led the opening of the program, which was graced by the presence of Congressman Dino Tanjuatco, Board Member Junrey San Juan, PCCI Rizal President Gladdie Mallari, and PCCI Eastern Rizal President Atty. Johannes Aquino.

Key government and private sector agencies were invited to participate in four (4) impactful panel discussions on:

Aside from the rich discussions, the venue was surrounded by product exhibits featuring Rizal MSMEs supported by DTI’s flagship programs such as KMME-MME, OTOP Next Gen, CHAMPS and many more. Support booths from private sector partners BDO, Meralco, Security Bank, Converge, Toyota, and Bayad Agent were also present.

The conference concluded on an inspiring note with an “InspoTalk” delivered by Ms. Azenith Castalone, owner of Pio’s Gourmet Tuyo and recognized DTI Rizal MSME Champion, who shared her entrepreneurial journey from humble beginnings to market success.

With strong participation from both public and private stakeholders, the 2nd Eastern Rizal Business Conference reaffirmed DTI Rizal’s commitment to building a robust, inclusive, and forward-looking business ecosystem in the eastern part of the province. ♦

Date of Release: 4 August 2025

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DTI Quezon, thru CFIDP conducts “Aesthetics to Strategy: A Visual Merchandising Seminar-Workshop for CFOs and MSMEs of Quezon Province” in partnership with Design Center of the Philippines

The Department of Trade and Industry – Quezon through Coconut Farmers and Industry Development Plan (CFIDP) in partnership with Design Center of the Philippines (DCP) successfully conducted the two-day session of “Aesthetics to Strategy: A Visual Merchandising Seminar-Workshop for Coconut Farmers Organizations (CFOs) and MSMEs of Quezon Province” last July 29-30, 2025 at St. Jude Coop Hotel and Event Center, Brgy. Isabang, Tayabas City.

The training offered practical, cost-effective methods suited to local contexts, encouraging creativity by leveraging indigenous materials, sustainable practices, and regional design sensibilities. It empowered participants to elevate the visual appeal of their products on the shelf or table—enhancing visibility, influencing purchase decisions, and ultimately increasing income.

On the first day of the seminar-workshop, Ms. Flordeliza B. Pinlac from the Design Center of the Philippines (DCP) provided an overview of the agency’s history and programs for Coconut Farmers Organizations (CFOs) and Micro, Small, and Medium Enterprises (MSMEs), followed by Ms. Rowe Requejo’s lecture on visual merchandising and its impact on consumer behavior and product appeal.

The second day featured a “Photography 101” session by Mr. Chester B. Gazzingan, equipping participants with practical skills to effectively showcase their products through compelling visuals. Each day concluded with a practicum where participants applied their new knowledge in hands-on activities, received expert feedback, and revised their designs to improve their visual merchandising and photography skills. This practical application enabled participating CFOs and MSMEs to identify areas for improvement in their design approach—serving as a vital component in reinforcing learning through experiential methods.

The seminar concluded with the presentation of certificates of appreciation and token to the resource speakers and a closing speech by Provincial Director Julieta L. Tadiosa. PD Tadiosa expressed her heartfelt gratitude to the CFOs and MSMEs who attended the event. She additionally commended the DTI Quezon organizing team, which made the event possible through.

Sixty (60) participants, composed of cooperatives, associations, federations, and MSMEs with DTI staff and resource speaker, attended the activity. The event was hosted by Ms. Nicole Allysa V. An, CFIDP Support Staff. ♦

Date of Release: 01 August 2025

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DTI Rizal orients MSMEs for franchising masterclass with UnionBank and KalyeNegosyo

Forging more partnerships to bring enhanced assistance to MSMEs, the Department of Trade and Industry – Rizal Provincial Office teams up with KalyeNegosyo and UB Negosyante, the SME Business Banking arm of UnionBank of the Philippines to launch FAST (Franchise Accelerators towards Successful Trade) Masterclass.

The program orientation was held on April 17, 2024 at DTI Rizal Training Room hosted by DTI Rizal Business Development Division Chief Sharon Dioco. Also present were DTI Rizal OIC-Provincial Director Cleotilde Duran, Mr. Jorge Noel Wieneke of KalyeNegosyo, Mr. Vince Dizon and Ms. Jiliane Reyes of UnionBank, and Mr. Eric Montoya of Mr. Dagupeño.

Scheduled on May 15-17, 2024, the bootcamp will cover the fundamental aspects of franchising, including innovation mindset, franchise establishment, intellectual property, branding, franchise marketing, finance, and more.

As of writing, 38 enterprises, majority of which are graduates of Kapatid Mentor ME (KMME) and One Town, One Product Next Gen (OTOP NG), have signified their interest in the program.

Designed for experienced business-owners with market-tested products and services, FAST Masterclass is a bootcamp that intends to teach the basics of franchising. It aims to boost opportunities for growth for the original business owners at the same time providing a more approachable entry point for aspiring entrepreneurs. ♦

Date of release: 19 April 2024

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Launch of Bagong Pilipinas Serbisyo Fair in Laguna

Santa Cruz, Laguna – The Office of the President recently launched a province-wide social services caravan entitled, the "Bagong Pilipinas Serbisyo Fair" Program. Through this administration’s initiative, the Second Legislative District of Laguna took the lead in assembling the Regional Working Committee that will provide almost 160 services from different government agencies.

The Bagong Pilipinas Serbisyo Fair has identified the province of Laguna to be the host for November 4 to 5, 2023. More than 70,000 Lagunenses and approximately Php300 million worth of government assistance were provided during the first day of the Serbisyo Fair. In line with this, the Department of Trade and Industry represented by its Laguna Provincial Office as one of the 40 agencies who participated in this event offered the following services in the Bagong Pilipinas Serbisyo Fair:

Special Assistant to the President of the Philippines Antonio Lagdameo Jr joined by Laguna Governor Hon. Ramil Hernandez, Vice Governor Karen Agapay, 2nd District Congresswoman Ruth Mariano-Hernandez, DTI Regional Operations Group Assistant Secretary Dominic Tolentino, Jr., DTI4A Regional Director Marissa Argente, DTI4A OIC Assistant Regional Director Revelyn Cortez, Laguna Trade and Industry Provincial Director Christian Ted Tungohan, Batangas Trade and Industry Provincial Director Leila Cabreros, and Small Business Corporation South Luzon Group Department Manager II Ronald Inciong graced the opening ceremony on its first day.

Livelihood kits and multipurpose loan checks were awarded to the beneficiaries of the Pangkabuhayan sa Pagbangon at Ginhawa and SB Corporation's RISE UP Program during the opening program of the said event. ♦

Date of Release: 17 November 2023

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ADVISORY: Call for Endorsements of Private Sector Representatives to the Tatak Pinoy Council: Now Open!
ADVISORY: Call for Endorsements of Private Sector Representatives to the Tatak Pinoy Council
ADVISORY: DAO No. 25-11 s. 2025 on Preliminary Determination on the Application for Safeguard Measure on the Importations of Corrugating Medium from various Countries
ADVISORY: DAO No. 25-08 s. 2025 on Suspension of the Definitive Safeguard Measure on the Importations of High Density Polyethylene Pellets and Granules
ADVISORY: REGISTER NOW for the MSME Bayanihan Caravan 2025 training workshops!
ADVISORY: DAO No. 25-05 s. 2025 on Anti-Dumping Definitive Duty on the Importation of Gypsum Board from Thailand
ADVISORY: DAO No. 25-11 s. 2025 on Preliminary Determination on the Application for Safeguard Measure on the Importations of Corrugating Medium from various Countries
Department Administrative Order on the Preliminary Safeguard Measures Investigation on the Importation of Cement from Various Countries
ADVISORY: DTI Notice of Initiation of an Investigation on the Application for an Anti-Dumping Duty on Gypsum Board from Thailand
ADVISORY: Privacy Awareness Week 2023

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When Life Gets Messy, Make Coffee: Paano Sumakses ang Isang Mompreneur

Not all heroes wear capes. Some carry babies while presenting business plans.

Jona May Carandang is a hardworking mompreneur from Bay, Laguna. She began her entrepreneurial journey with just Php2,500 lent by her sister, selling skincare and beauty products while working as a barista. But deep down, her heart was always set on something else—food, coffee, and drinks.

Inspired by her daughter Janaya, Jona gave her latest business a name that felt close to home: JanaTayo Magkape Food and Refreshment Hub. What started as a home-based setup eventually grew into a small but thriving food hub near UP Rural High School. A dream that once fit in a corner of their house now serves students and locals who keep coming back for the flavors and the warmth.

In 2022, Jona joined the Youth Entrepreneurship Program (YEP!) of the Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna). While presenting her business plan, she held her 2-year-old daughter in her arms—crying nonstop. It was chaotic, unplanned, and real. Many would have backed out, but Jona stood her ground. She presented anyway—and not only did she finish, she topped the batch, winning first place in the Business Plan Presentation for Bay, Laguna.

With the Php10,000 cash prize, she invested in basic equipment through the Orange App and began building the version of JanaTayo Magkape she had always envisioned. Bit by bit, her home kitchen transformed into a fully functioning food hub. She now creates her own dips, sauces, and flavors—taste-tested by family and friends who aren’t shy to give feedback. Each item on the menu has a story and a personal touch.

Through the help of DTI-Laguna—particularly the YEP! program—Jona was able to strengthen her entrepreneurial foundation. The targeted trainings and mentorship sessions gave her access to practical tools and business development resources she wouldn't have had otherwise.

However, the journey hasn’t been without setbacks. Her store was recently robbed. Despite this, she didn’t let it stop her. “Setbacks aren’t dead ends,” she says. “They’re detours with lessons.” Instead of giving up, she treated it as just another chapter in her journey.

With her husband’s full support, she continues to juggle parenting and business every single day. The shop remains modest in size, but its charm and heart are impossible to miss. Among her regulars are high school students, passersby, and curious newcomers—many of whom end up staying longer than planned.

“When you start a family, lahat gagawin mo para sumakses. Lalo na kung para sa anak mo,” she says, smiling. “Even with the messiness, crying child, no babysitter… you keep going.”

She encourages other aspiring entrepreneurs not to wait for the perfect time. Start now, she says. Celebrate every small win. Learn as you go.

Jona dreams of expanding to more locations someday. She hopes to mentor young parents and fellow mompreneurs—those who want to build something meaningful even when life feels too messy to begin with.

Success, for Jona, didn’t come in the form of overnight wealth or fame. It came in quiet victories: one customer returning for coffee, one new menu item that clicked, and one day survived—with a toddler on her hip and orders in the queue.

Minsan, sumasakses ka hindi dahil marami ka nang naipon, kundi dahil hindi ka sumuko kahit sobrang hirap. At dahil pinili mong tuparin ang pangarap mo kahit may iyak, kalat, at kapeng natapon sa daan.

Maybe, that is the kind of success that truly matters.

By: Avegail D. Agojo (DTI-Laguna NCBC, Bay, Laguna) ♦

Date of release: 09 July 2025

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Pat & Kat Pork Chicharon: from simple pulutan to a celebrated brand

What started as a simple venture sharing delicious “pulutan” (finger food) with friends has grown into a celebrated brand in Cavite—this is the journey of Ms. Rhea Santillan and her business, Lucky Food Services (Pat & Kat Pork Chicharon).

Starting from humble beginnings, their pork chicharon quickly gained popularity and was recognized as one of Cavite’s most promising businesses under the Cavite Banner of Products. Its unique flavor and exceptional quality made it a crowd favorite, solidifying its status as a must-try local delicacy. Customers were drawn to the taste and the consistent quality that set it apart from competitors. However, the challenges of the pandemic became an unexpected opportunity for innovation. Supply shortages prompted the team to adapt and introduce another family favorite—Crispy Pata. What started as a simple addition to their offerings gradually became popular. Initially shared through Facebook posts with family, friends, and local customers, this mouthwatering dish soon captured the hearts of many, becoming an integral part of the Pat & Kat brand and further strengthening its reputation as a trusted name in local delicacies.

In 2022, the venture achieved a significant milestone with the launch of its first physical food-to-go store in Poblacion IV, Tanza, Cavite, under its exclusive distributor, Lucky Food Services. This success led to the opening of two more stores: one on Centennial Road, Kawit, Cavite, and another in the bustling Pasig-Rotonda area of Pasig City.

Ms. Rhea was invited by the Negosyo Center in Tanza to join the Kapatid Mentor Me – Money Market Encounter (KMME-MME) Program. This initiative supports micro and small entrepreneurs by spurring economic activity, generating employment opportunities, and preparing businesses for expansion. Through the program, Ms. Rhea gained valuable insights into her business operations and strategies, which proved instrumental in achieving her growth goals. Her dedication was evident when she was recognized for presenting one of the best Business Improvement Plan. She applied the lessons she learned, which had a positive impact on her business. Additionally, she established meaningful connections with fellow entrepreneurs, mentors, and industry experts, forming a network that continues to provide valuable advice, support, and collaboration opportunities.

Pat & Kat Pork Chicharon and Crispy Pata have become staples among locals, balikbayans, restaurants, pasalubong stores, and private companies. Customers repeatedly return for their signature flavors and unmatched quality.

Currently, their delectable products are available in different stores across Cavite, with an additional branch in Pasig City. Renowned for their unique flavors and exceptional quality, Pat & Kat Pork Chicharon continues to win the hearts of customers across the regions.

Looking ahead, Ms. Rhea envisions ambitious expansion plans. These include transitioning from a food-to-go concept to a combination of food-to-go and dine-in services. Additionally, they plan to grow through franchising and explore opportunities to export their beloved products internationally. With dedication, innovation, and a focus on quality, Lucky Food Services (Pat & Kat Pork Chicharon) continues to thrive while staying true to its roots—delivering unforgettable flavors to its loyal customers. ♦

Date of release: 27 February 2025

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3 Cousins Digman Halo-Halo: A family recipe turned frozen sensation

Kaiser Roleen R. Mendoza, a graduate of Business Administration with a specialization in Entrepreneurial Management, always harboured a dream of reviving his family's legacy. Founded by his grandmother in 1977, 3 Cousins Digman Halo-Halo once delighted local palates with its unique and homemade ingredients. Sadly, the business shuttered its doors in 1988.

Unbowed by setbacks, Mendoza started on a series of entrepreneurial ventures. After a brief stint running a coffee shop from 2008 to 2012, he explored various avenues, including selling everyday essentials like napkins, soap, toothbrushes, and oil. He even tried selling online some boat propellers that reached up to Visayas and Mindanao. These experiences, though not always successful, provided valuable lessons in business and resilience.

While the idea of selling halo-halo might seem commonplace, Mendoza observed a significant gap in the market. Many halo-halo vendors lacked a strong online presence, and many physical stores suffered from limited parking space or were difficult to locate using online maps. He saw a problem that could be turned into an opportunity. With a strong will, he registered his business with the Department of Trade and Industry last 2022.

On January 9, 2023, Mendoza launched 3 Cousins Digman Halo-Halo in Dasmariñas City, Cavite, offering pick-up and delivery services. With an initial capital of just P7,000.00, driven by the desire to honour his family’s heritage and share their beloved halo-halo recipe with a wider audience, Mendoza revived 3 Cousins Digman Halo-Halo, focusing on addressing these challenges. He leveraged online platforms to promote his business, ensuring easy discoverability and customer engagement. He also prioritized customer convenience by securing a location with ample parking space.

Drawing upon his grandmother's original recipe and incorporating his entrepreneurial knowledge, he meticulously crafted a menu featuring all-natural, homemade ingredients, including Crema Del Cielo. The response has been overwhelming. 3 Cousins Digman Halo-Halo has quickly gained a loyal following, captivating customers with its authentic flavors and commitment to quality.

And since he was very determined to be successful in his chosen venture, he joined Mr. Joey Concepcion’s 3M on Wheels at Robinson’s Galleria. This is when he first knew about Kapatid Mentor Me Program or KMME, and successfully graduated. He also joined the One Town One Product Program or OTOP from PCLEDO.

Recognizing the potential for growth, Mendoza is now exploring catering services opportunities since April 2023, aiming to expand the brand and share the unique taste of his family's halo-halo with the rest of the country.

Having in the business for quite some time now, the brand gained significant attraction, leading to features on local radio and the popular television show, "Good Morning Kapatid." Then in July 2024, 3 Cousins Digman Halo-Halo achieved a major milestone by registering as an IPO brand and securing trademark certificates for its official logo last October 2024. They even had Digmo, as their mascot! Mendoza's entrepreneurial spirit continued to drive the business forward as he participated in the BPI SEAL-SEGA 2024, a business pitching competition organized by the BPI Foundation, and placed as one of the Top 40 awardees!

Mendoza's journey serves as an inspiring testament to the power of perseverance, family legacy, and a deep-rooted passion for entrepreneurship. 3 Cousins Digman Halo-Halo is not just a business; it's a story of family, tradition, and the enduring appeal of a beloved Filipino dessert. And as what he truly believes from the very start up to this day:

“A week of neglect can cause a year of repair” and “Take care of your brand today and your brand will take care of you in the future.” ♦

Date of release: 27 February 2025

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The Vinegar Venture: From Tart to Triumph

Magellan Kaong Farm Products Manufacturing is a testament to the power of tradition and love. Owned by Rhodora Espineli, also known as Rhoda from Magallanes, Cavite, the business is recognized by the Slow Food Community Cavite for its Kaong Vinegar. It upholds traditional production methods, preserving the natural and distinctive taste of kaong. Beyond vinegar, the business is expanding its range to include kaong-derived products like kaong sugar and syrup, reaching more people with its unique offerings.

Rhoda began her business journey in 2019 by reselling health drinks but had to pause due to the pandemic. In 2020, she experienced the devastating loss of her son, which led to severe stress and health problems, including bleeding for more than two years. To help her cope with her grief, her sibling gifted her two drums of vinegar in 2022. This gift marked the start of her kaong vinegar business. Initially, she used unmarked gin bottles for packaging and sold her product from home. Motivated by the need to support her other son, who has a disability, Rhoda persisted through these humble beginnings. Just a few months after launching, the Local Government Unit of Magallanes invited her to join the OPCDO’s product development program for parents of individuals with disabilities. OPCDO then referred her to the Department of Trade and Industry (DTI).

With the help of DTI, Rhoda attended seminars on product development, packaging, and marketing, and even joined the OTOP program, transforming the vinegar from a simple homemade product into a market-ready brand. This support provided the confidence to compete in the market and gradually gain recognition.

The transformation was profound. Magellan Kaong Products gained a foothold in the market, participating in events like the World Food Expo (WOFEX) and various trade fairs. The vinegar’s unique, natural flavor caught the attention of chefs and customers, becoming a sought-after ingredient in local restaurants.

Despite these successes, the business continues to face challenges, particularly in acquiring the necessary equipment and processing space. Yet, the progress made has already begun to improve lives—especially for Rhoda, who sees this business not just as a livelihood but as a way to honor and sustain a rich Filipino tradition.

This journey is about more than business. It’s about a mother’s love and dedication to her child, a commitment to preserving culture, and a deep belief in the potential of local products. She won’t forget the words of Ms. Marissa Argente, the DTI IV-A Regional Director: “Whatever business you've started, just keep going because the right time for you will come. Magtiwala sa Panginoon at sa kakayahan binigay Niya sa atin. Always stay positive in the face of business challenges. If others can succeed, you can too.”

Magellan Kaong Products stands as a symbol of resilience and love, proving that with faith, determination, and the right support, even the humblest beginnings can lead to something truly extraordinary. ♦

Date of release: 27 February 2025

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