The ASEAN Online Sale Day (AOSD) 2025 will run from 08 to 10 August 2025, giving Filipino micro, small, and medium enterprises (MSMEs) another platform to grow their online presence and reach customers across Southeast Asia.

With the theme “A Click to Prosperity,” this year’s AOSD supports ASEAN’s goal of inclusive digital transformation and e-commerce growth. The event aims to boost regional cooperation, promote digital innovation, and help businesses recover and grow together.

AOSD offers more than just an online marketplace. It connects businesses to a wider audience and supports promotion through ASEAN platforms and partners.

The Department of Trade and Industry (DTI) is encouraging Filipino MSMEs to take part in AOSD 2025 by featuring their products, services, and special offers through the DTI-hosted AOSD microsite.

Who can join:

  1. Philippine-based enterprise selling goods and services online, either domestically in the Philippines (Tier 1) or to any ASEAN Member States (Tier 2), through a fully transactional website or a reputable e-commerce platform (e.g., Lazada, Shopee, etc.).
  2. MSMEs operating only on Facebook or Instagram are not eligible.
  3. Must be a legitimate business dealing in non-prohibited goods and services.

How to join:

Interested MSMEs may submit their applications and promotional details until 05 August 2025 through any of the following:

Register now and seize the opportunity to reach new markets and be part of a connected, empowered ASEAN digital community. ♦

Date of Release: 01 August 2025