A colorful poster for the "Kalakal CALABARZON 2025 Regional Trade Fair." The top features a string of triangular flags in red, blue, and yellow. Below is the event logo with a wheel and lines, followed by the event name. The phrase "Gawa at Galing Ng" is handwritten above large letters spelling "CALABARZON" in red, blue, and yellow. Surrounding these letters are illustrations of local products like a bottle, basket, guitar, slippers, hat, sunglasses, and food items. A red ribbon banner reads: "PRODUKTONG CALABARZON: LIKHA NG SIPAG, BUNGA NG HUSAY." Event details at the bottom include the date (July 23–27, 2025) and venue (Shangri-La Plaza Atrium, Ortigas Center, Mandaluyong City), with sponsor logos displayed below.

The Department of Trade and Industry Region 4-A (CALABARZON), in partnership with its Provincial Offices in Cavite, Laguna, Batangas, Rizal, and Quezon, is set to host the 12th Kalakal CALABARZON: Gawa at Galing ng CALABARZON with the theme “Produktong CALABARZON: Likha ng Sipag, Bunga ng Husay.” The event will take place at the Shangri-La Plaza Atrium in Ortigas Center, Mandaluyong City, from July 23 to 27, 2025.

First launched in 2014, Kalakal CALABARZON is an annual regional trade fair designed to provide a strategic marketing platform for micro, small, and medium enterprises (MSMEs) from the region. This year, 38 MSMEs will showcase a curated selection of premium, locally made products through a mall-based selling event facilitated by strong public-private partnerships. These participating enterprises have benefited from key DTI initiatives under the SME Development Division—including One Town, One Product (OTOP) Next Gen, Shared Service Facilities (SSF), Kapatid Mentor ME (KMME), and the Comprehensive Agrarian Reform Program (CARP). These programs have empowered MSMEs to elevate the quality, design, and packaging of their products, ranging from organic produce and eco-friendly goods to Halal-certified items, condiments, housewares, fashion accessories, wellness products, and processed food and beverages.

“Kalakal CALABARZON is more than a trade fair—it is a celebration of the region’s resilience, creativity, and entrepreneurial spirit. Through this event, we aim to bridge our local MSMEs with wider markets and opportunities, while also fostering pride in homegrown products that reflect the best of CALABARZON craftsmanship,” said DTI 4-A Regional Director Marissa C. Argente.

The DTI 4-A invites the public to visit Kalakal CALABARZON and support local enterprises by discovering high-quality, proudly Filipino-made products rooted in tradition and innovation. ♦

Date of Release: 02 July 2025