Four quadrants showcasing different products from agrarian reform beneficiaries in Bukidnon, Philippines. Top left: Three bottles of fresh milk with blue and yellow labels. Top right: A clear plastic bag of naturally-grown rice labeled 'Healthy Rice.' Bottom left: Three packets of banana chips with colorful packaging. Bottom right: Three bars of chocolate with elegant black and gold packaging. These products were enhanced by the DTI-CARP product development project to improve marketability and competitiveness.

Bukidnon, Philippines—Four agrarian reform beneficiaries (ARBs) in Bukidnon successfully finished the product development project led by the Department of Trade and Industry’s (DTI) Comprehensive Agrarian Reform Program (CARP). This annual initiative aims to elevate the packaging and labeling of locally produced products by ARBs.

Held from September to December 2024, the project’s latest run focused on improving the marketability of CARP-assisted MSMEs in Bukidnon by enhancing the aesthetic and regulatory quality of their product designs.

The DTI-CARP conducted a series of tailored sessions, including one-on-one consultations with designer Ms. Sai Laroco, and the DTI-CARP team. Participating CARP-assisted MSMEs included: Balaoro Farmers Association, Inc., producing chocolate; Araneta Farmers Agrarian Reform Beneficiaries Association Multipurpose Cooperative, producing naturally-grown rice; Belayong Agrarian Reform Beneficiaries Cooperative (BARBECO), producing banana chips; and Dalwangan-Malaybalay Unified Dairy Agrarian Reform Cooperative, producing fresh milk.

The market performances of these newly designed products will be closely monitored to assess the impact and effectiveness of the project.

Upon the project’s completion, BARBECO Chairman Ven Jay Capucao conveyed his appreciation to the DTI, stating, “On behalf of BARBECO, [we are] extending our warmest gratitude to DTI for enhancing our product label and packaging.” He added that the cooperative is looking forward to a more competitive product and a wider market.

Interested buyers can purchase local products from the four MSMEs through their respective Facebook pages.

Mandated to promote entrepreneurship and develop MSMEs in Agrarian Reform Communities, the DTI-CARP provides comprehensive support services to CARPreneurs. These services include product development, entrepreneurial training, strategic partnerships, and consultancy. This support helps beneficiaries strengthen their enterprises, enhance market competitiveness, and drive sustainable growth within their communities. ♦

Date of Release: 20 February 2025